Reputation built for rooftops.
FTC-compliant by design.
Curbmark turns verified buyer feedback into high-quality reviews on Google, DealerRater, and Cars.com — and drafts the AI reply in the dealer’s own voice for the positive, the lukewarm, and the damage-control cases. Every ask is sourced from a real purchase or service record, so the program is documented against the FTC’s 2024 fake-reviews rule out of the box.
Live inbox
7 new- 5★Google · appreciative2m
- 3★Cars.com · courteous9m
- 1★DealerRater · firm21m
- 4★Google · appreciative1h
AI draft — “firm” voice
“Marcus, thank you for the honest feedback. We’ve pulled the RO for your F-150 and our service manager Karen will reach out today — if that timing doesn’t work, call me directly at the store.”
FTC audit trail
Every invite linked to a deal or RO. Auditable, regulator-ready.
- Sourced & sent82%
- Awaiting feedback12%
- Filtered by rule6%
Sample invite — sourced
RO #44781 · 2024 F-150 · closed 2026-07-29 · km mailed
- under $200/mo
- Per rooftop base price
- < 60 sec
- From closing to review ask
- 2024 FTC rule
- Sourced from real records
- 1 inbox
- Google · Cars.com · DealerRater · social
The platform
A reputation program a GM can defend in a deposition.
Curbmark is built for the way dealers actually talk to customers — not for how a generic local-business platform serves salons or plumbers. Five pieces, working as one.
Every ask is sourced from a real record
Each review request is tied to a deal jacket, a service RO, or a CRM milestone — so when a regulator asks, the paper trail is already there. No fabricated invitations, no gray-area prompts, no “please leave us a 5-star” scripts in your inbox.
AI replies in the dealer’s own voice
Three voice profiles per rooftop — appreciative, courteous, firm. Curbmark drafts, your BDC edits or sends. The positive, the lukewarm, and the damage-control case all get the right tone, naturally.
One inbox across every channel
Google, Cars.com, DealerRater, Facebook, OEM pages, third-party surveys — consolidated, scored by sentiment, and pushed to the right human (or pushed nowhere if AI handles it).
Benchmarks you can put in front of a GM
Each rooftop measured against the published Automotive Reputation Index categories — say, in Q3 you were 14 points behind your DMA median on Service response time. That is actionable, not vanity.
Verified feedback in, push to DealerSocket & VinSolutions out
Wins and losses both feed your CRM and DMS. A 1-star on a 2024 F-150 service RO is surfaced to the service manager, not lost in a spreadsheet.
How it works
Three steps. Your team doesn’t change tools.
- 01
Connect the dealership
Rooftop data — VINs, ROs, CRM milestones, your playbook. We map it in under a day; your staff don’t change tools.
- 02
We watch the closing and the RO
Every completion event becomes a candidate invite. Curbmark filters out the ones that would violate the FTC rule, automatically.
- 03
The feedback comes back, routed and answered
Reviews land in one inbox, drafted in three downloadable voices. The leaderboard updates, the CRM gets the entry, the GM sees the score.
Compliance & differentiation
The 2024 FTC rule is enforceable. Your reputation vendor should already be ready.
Several incumbents still quietly ship gray-area tactics — open links in receipts, QR-code-on-the-rooftop signage, “please leave us a 5-star” scripts in the BDC inbox. Curbmark refuses to ship those tools. Every invite is tied to a record. That is the differentiator, and the audit trail.
- Verifiable source record per invite — deal jacket, RO, CRM milestone
- No fabricated invitations, no bulk open-link blasts
- Voice-trained AI replies, BC-editable before send
- Documented against the 2024 FTC fake-reviews rule
Integrations
Reviews push back into the systems your team already lives in.
Curbmark writes verified feedback into your DMS and CRM. A 1-star on a 2024 F-150 service RO is surfaced to the service manager — not lost in a spreadsheet.
- DealerSocket
- VinSolutions
- Elead
- DealerCenter
- Reynolds
- CDK
Pricing
Transparent per rooftop. Under the typical $200–$600/mo incumbents.
One plan covers the entire workflow at one storefront. The Group plan maps onto the rollout shape — if you have quotes from legacy vendors, we’ll show you the line-by-line.
Rooftop
per rooftop / monthEverything one storefront needs to run a compliant reputation program.
- All review channels in one inbox
- FTC-compliant invites, auditable
- Three AI voice profiles
- CRM + DMS write-back
- Email support
Group
mapped to your rolloutDealer groups, OEM pilots, and enterprise rollouts. One contract, every rooftop.
- Group-wide reporting
- Per-store branding overrides
- Single sign-on + role policy
- Dedicated success manager
- Implementation, training, and audit support
FAQ
What dealers ask before signing.
Co-founded by a tech-savvy automotive operator who has worked the F&I desk and the internet-sales floor — so the questions below are the ones we’ve already heard.
Ask something elseTalk to us
Get a 20-minute walkthrough on your store’s actual close-and-RO flow.
We’ll show you the invite a buyer would see, the AI draft a 3-star would get back, and the FTC audit trail it sits behind. Bring one or two stores; we map a real pilot.